AIETS is a research based educational organization working in the domain of K-12 and competitive exams.

AIETS’ areas of operations span from publishing to curriculum development to providing customized academic
solutions to schools and coaching institutions.

The basic operations of AIETS can be divided into:

  • Corporate Services (MPower)
  • Publication Division (Disha Publication)
  • Elevate for Schools (Elevate)
  • Unique-Learning Kits (NRICH)

Business Challenge

AIETS publishes preparatory books for Boards, Engineering, Medical and MBA Entrance Exams under the brand
name of Disha Publication.

The Operational Division wanted to sell the hardcopy of books along with the free (or with minimal fee)
online titles, which gave them an edge over the other publishing houses in the same domain.

Disha Publication targeted on:

  • selling & distributing titles online
  • sell assessments along with titles
  • sell assessment as a product

Business Solution

MagicBox was the digital distribution platform of choice for AIETS. The platform allows them to enrich their
content & distribute it securely both in online and offline mode.

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