MagicBox – Privacy Policy

Magic Box, a division of Magic Software Inc respects and understands the importance of your privacy – and are therefore committed to affording complete protection to the personal data of online visitors to our website, of our customers who use our products and services, and of the learners whose information we may have access to. It is in recognition of this need for security and proper management of any information received /collected by us that Magic has established this Privacy Policy.

This privacy policy is applicable to our websites –,,, and to our products, including the Magic Box and Appitest platform, and any services we provide. It also applies to our marketing practices. We ensure total transparency in all our dealings.

Click on the links below to access the section you wish to:

I. What information is collected?

  • Personal information collected on our website

    As a general practice, no personal Information is collected about a visitor to the website, apart from the personal information submitted by the visitor
    himself/herself in a ‘contact us’ form or ‘submit resume’ link. We shall use such Personal Information for the purpose you share it with us. However, at times, certain information may be collected from you when you visit the website. Such information is aggregated to measure the number of visits, average time spent on the website, pages viewed etc. This gives us an idea of which parts of our website users are visiting, in order that we may improve the content to offer you better services. We do not link IP addresses to anything personally identifiable. This means that a user’s session will be tracked, but the user will be anonymous.

  • ID, Customer information for support and maintenance

    When you register to use a Magic’s product, create an ID with us or use our services for development or support we collect information that is unique to you and identifies you. This may include your name, company name, email address, or payment information all in accordance with applicable law. Some information is required and other information is optional. Sometimes information regarding eligibility may be required. At times we may rely on information from public sources.

  • Information collected while using our online products and applications especially during activation and automatic updates

    When our product/application is used information may be collected on how it is used. We may collect information (like an IP address, or the type of device used) that your browser or device typically sends to our servers whenever you use our website, product or application. We may use information that led you to our website – for example the search terms used or the device being used – through cookies and similar technologies. Often this information is anonymous and if associated with you kept strictly confidential. If you do not want us to collect this information, you can tell us by opting out.

  • Magic’s emails

    The emails we send you as part of our marketing campaigns allow us to know if you have received or opened the email, or clicked a link within the email. If you do not want us to collect this information from marketing emails, you can opt out of receiving such emails by clicking on the unsubscribe button.

  • Buttons or tools on our websites related to other companies and social media pages

    Our websites may include buttons or tools that link to other companies’ services (for example, a Facebook or Google button). We may collect information about your use of these features. In addition, when you see or interact with these buttons, tools, or content, or view a Magic’s web page containing them, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information, as these sites may have their own privacy statements in place, which we recommend you review if you visit any linked Web sites. We are not responsible for the content of linked sites or any use of the sites or for the privacy practices of those other Web sites.We may collect information when you interact with our social networking pages or use the sign-on features.

  • Hosted services provided by Magic

    We provide hosted services to many companies that may sometimes require the collection of information through cookies and other technology to collect analytic data required by the product and to understand our users and their likely interests. No information is collected without consent.We may collect information when you interact with our social networking pages or use the sign-on features.

II. Where do we store this data?

Information and data files are stored on our servers and the servers of companies we hire to provide services to us. We do not share, sell or lease any kind of information collected to any third parties for their marketing uses.

III. How do we use the information collected?

We use this information to:

  • Allow you use of our products and applications and respond to your requests
  • Provide you with the services, support or information requested and monitor effectiveness
  • Operate, maintain and add to the features and functionality of our products and services
  • Improve our website’s user experience and communicate better to engage users
  • Enhance the effectiveness of our marketing campaigns. To send marketing emails or messages related to our products and services
  • Monitor aggregate metrics to conduct our market research and understand our customers better
  • Analyze, diagnose and fix issues in our product and service offerings

In all cases this information is not shared with any third party. It is used by Magic as above or to prevent/respond to protection of our websites or applications. In some cases like with hosted services, we may share information with those that provide us with technology services (e.g. web hosting and analytics services), but strictly for the purpose of carrying out our work. Or we may be required to share information with law enforcement or other third parties when compelled to do so by court order or other legal process, to comply with statutes or regulations.

If we merge with or are acquired by another company, and if all of our assets are acquired by another company, this information will most likely be one of the assets to be transferred. However, we will not transfer any personal information of our customers until absolutely necessary to provide you with a continuity of service and only when the new owner maintains and provides the same level of data privacy standards as we do. In such cases, we will provide you with notice and an opportunity to opt-out of the transfer of identifiable data.

IV. How do we secure information collected?

We understand that the security of your information is vital and have in place strong administrative, technical, and physical security controls and measures to keep data safe and secure. Our privacy practices are designed to provide protection for your personal information, all over the world.:

To protect information stored in our servers, through Amazon Web Service infrastructure at various locations like the US, Australia and India, access is limited (through user/password credentials and two factor authentication) to those employees who require it to perform their job functions. We use industry-standard Secure Socket Layer (SSL) encryption technology to safeguard the account registration process and sign-up information. Other security safeguards include but are not limited to multifactor authentication, data encryption, firewalls, and physical access controls to building and files.

We would like to caution our visitors about phishing attacks, wherein unscrupulous third parties seek to extract personal  and confidential information from you by posing as a genuine website or by sending an email misrepresenting it to be from a genuine source. Please be aware that we never seek personal or confidential information such as regarding your financial or health record through emails or through our websites. If you receive such a message claiming to be from Magic, then please do not reply to it and immediately bring it to our attention by contacting the Webmaster.

Magic also recognizes the receipt, transmission or distribution of spam emails (unsolicited bulk emails) as a major concern and has taken reasonable measures, to minimize the transmission and effect of spam emails in its computing environment.

V. Can this information be reviewed?

In some cases and at our discretion this information may be accessed by respective organizations to correct any mistake in that information, and to delete any information we no longer have business reasons for retaining. You can do this by sending us an email.

Magic strives to comply with all applicable laws around the globe that are designed to protect your privacy and information, no matter where that information is collected, transferred, or retained. Although legal requirements may vary from country to country, we intend to adhere to the principles set forth in this Privacy Policy even if information is transferred from your country to other countries that may not require an adequate level of protection for your information.

Any concerns?
Please contact us at: