About Client

AIETS is a research-based educational organization that caters to the needs of K-12 and competitive examinations in India. The company’s areas of operations span from publishing to curriculum development and providing customized academic solutions to schools and coaching institutions.

Business Challenges

The company wanted to offer free (or nominally priced) eBooks along with their print preparatory books. They believed that this would give them an edge over competitor publishing houses. They approached us for a robust platform that would help them sell and distribute titles online, sell assessments, along with the titles as well as standalone products.

The Magic Solution

With MagicBox™, the brand had a white label ecommerce store, which would give users a complete brand experience of Disha Publication (AIETS publishes books that help with preparation for competitive exams in India, under the brand name of Disha Publications).

How the Solution Works

With MagicBox™, AIETS went a step forward to launch the Educore app, which made it possible for the company to offer its customers a digital library, on-the-go. Since the platform is compatible across multiple devices and OSes, they were able to offer their app on Google’s Play Store, Apple’s App Store, as well as a web version.

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