Whitepaper

The Importance of a K-12 Mobile Publishing Strategy

In this Whitepaper you’ll discover

K-12 content providers cannot ignore the transformation to the digital classroom and must develop strategies for moving forward in this market.

The challenge in moving forward in the K-12 digital education market is to develop a cohesive end-to-end mobile publishing strategy. This strategy will be critical to your success in the K12 market in the times ahead. A robust mobile publishing strategy starts with product development decisions but must also include distribution, marketing and sales decisions.

This paper will cover:

How do mid-sized and regional publishers, start-ups and other organizations producing K-12 digital learning materials compete in a complex, digital marketplace, particularly against their larger, well-funded competitors?
What are major pain points around creating, managing, and selling digital, and specifically, mobile learning products and how to address those.
What are the factors publishers should consider for a buy (or license) vs. build decision.